A logo is more than just a symbol and less than the description of the business, though it symbolizes the quality of the thing it is representing. Business is immediately recognizable, trustable and memorable by the logo.
The logo must be powerful enough to get hold of the audience’s attention making the business admired by the audience. It is an important aspect of any business and is used in commercial and digital marketing of the brand.
To design a logo, you must have a complete understanding of what makes the logo design good and attractive enough. Go through the 5 principles that are shared in the below passage to design a stunning brand identity.
‘Simplicity is the ultimate sophistication’ is rightly said because simplicity doesn’t make you isolated, rather it makes you standout. Everything in the world wins with simplicity over the complexity, and so do the brands.
Simple logo design makes your brand easily recognizable and memorable. It is most effective in conveying the brand’s message to its audience. There is a K.I.S.S principle in design that tells ‘Keep It Simple, Stupid’ and is widely followed all over the world.
A pure and refined identity of the brand catches the audience’s attention and is more beneficial in advertising, marketing, and promotion of the brand.
The most popular logos designs are the ones that are special and provides the viewer with a long lasting impression. Among so many brands out there at your competition, your logo is the first thing that differentiates you from others.
If the logo is not memorable by the audience, it isn’t effective at all. A memorable logo design is achieved by following the simple and appropriate principles A memorable logo can make the brand trustable getting more audience engagement.
In this world, its hard to remember thousands of brands, and logos are the ones that remain in the minds of the audience more than the brand’s names.
The effective logo is one of the most timeless one. Never rely on the trends as the trends come and go really faster and leave you in a place where you have to change the things with the passage of time.
If you follow a design trend, soon your logo will look out of date and the only option left with you will be the redesigning of the logo. Choose a design that is effective for a long period of time, this sort of logo becomes memorable for the audience.
Logos that change every now and then, leave a negative impact on the audience.
Logos should be versatile especially in the 21st century because logos are used for the marketing of a brand across different digital and media channels.
Thus, a versatile logo is of utmost importance so that it looks perfect at the top of the letterhead, on a business card, social icon, and mobile app icon. You should keep in mind that your logo must be versatile enough to be adjusted in every channel smoothly.
It makes your marketing strategy goes right to attract the audience. For this purpose, online logo designing tools are available for people who wonder to Design My Logo USA that suit their brand.
The logo you are going to create for your brand should be appropriate to the type of business you are dealing with. It does not necessarily mean to show on your logo the products or services you deal with.
McDonald’s doesn’t put burgers on its logo and Nike doesn’t put sneakers on their logo, yet their logos are effective enough to make the audience attracted to their business.
If these brands had put their products on their logos, then they might have restricted their brand from extending their business. Consider your brand sells children products, then your logo must be appropriate according to your brand has a bright, bold, colorful look.
The logo is the sign that marks a unique identification of the brand in the market place. It is the first thing that differentiates the brand from its competitors.
Strong and powerful logos make the brand recognizable, memorable and trustable. 5 principals should be followed when creating a logo; Simple, Memorable, Timeless, Versatile and Appropriate. Keeping your logo simple can benefit the business as it conveys the message of the bran clearly to the audience.
Memorable logos make the brand remembered by the audience increasing the growth if the business while appropriate logos define your business instantly. Your logo should be made in a way that that it goes a long way and versatile enough to be used on different platforms.